LIDA Senior Management Team

LIDA Senior Management Team

The LIDA Senior Management Team supports the LIDA Director in executive decision-making and operational matters and is responsible for:

  • Determining and delivering LIDA’s Business Plan
  • Managing LIDA’s financial performance
  • Ensuring engagement with external partners and agencies
  • Overseeing operational management of LIDA staff, finance, information, IT, estates and health and safety
  • Monitoring the effective implementation of Information Governance processes and procedures

Professor Mark Birkin

LIDA Director, ESRC Consumer Data Research Centre and Professor of Spatial Analysis & Policy, School of Geography. 

Professor Sir Alex Markham

LIDA Deputy Director, MRC Medical Bioinformatics Centre Director & Professor of Medicine, School of Medicine. 

Gary Cartwright – LIDA Finance Manager

Responsible for monitoring and reporting on the financial performance and sustainability of LIDA to the Senior Management Team.


Dr Geoff Hall

Senior Lecturer, Medical Oncology & Associate Medical Director – Informatics, Leeds Teaching Hospitals NHS Trust 

Adrian Iredale – LIDA General Manager

Manages the strategic development and direction of LIDA covering multi-disciplinary and world-leading research, student education, infrastructure, finance, HR, external relationships and stakeholder engagement.

Amy O’Neill – Manager, ESRC Consumer Data Research Manager

Responsible for the strategic development and the day-to-day management of the ESRC-funded Consumer Data Research Centre’s programmes and services.

Andy Pellow – Acting Head of Business Relationship Manager, University IT Service

Responsible for the IT Services’s strategic support for LIDA.

Dr Phil Waywell – LIDA Research & Innovation Manager

Responsible for the continued growth of LIDA’s Research & Innovation portfolios and contributes to external relationship and stakeholder engagement activities.