MSc Consumer Analytics and Marketing Strategy
The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative Masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.
Taught by leading academics from the Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.
Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.More
Advanced Computer Science (Data Analytics) MSc
This programme will equip you with specialist knowledge in this exciting field and allow you to explore a range of advanced topics in computer science.
You’ll gain a foundation in topics like systems programming and algorithms, as well as the basics of machine learning and knowledge representation. You’ll also choose from optional modules focusing on topics like image analysis or text analytics, or broaden your approach with topics like cloud computing.
You’ll benefit from world-class facilities to support your learning. State-of-the-art visualisation labs including a powerwall, a benchtop display with tracking system, WorldViz PPT optical tracking system and Intersense InertiaCube orientation tracker are all among the specialist facilities we have within the School of Computing.
Data Science and Analytics MSc
There is an increasing demand for individuals who can manage and control the way data is used. These individuals require an understanding of computer science and mathematics as well as a range of sector specific skills which can be applied in a variety of business environments.
The Data Science and Analytics MSc is a highly flexible course which offers the opportunity to develop a range of skills, including analysing structured and unstructured data, analysing large datasets and critically evaluating results in context, through a combination of compulsory and optional modules. By choosing appropriate modules you can follow specific pathways, in business management, healthcare or geographic information systems (GIS), which will allow you to tailor the programme to suit your background and needs.
The course combines expertise from the Schools of Computing, Geography and Mathematics with that of Leeds University Business School and the Yorkshire Centre for Health Informatics. This collaboration allows you to benefit from a range of data science perspectives and applications, supporting you to tailor your learning to your career ambitions.More
MSc Epidemiology and Biostatistics
The science of epidemiology underpins public health policy, dental science and health services research, and employs a large number of researchers around the world.
Biostatistics is the science of collecting, analysing, presenting and drawing inferences from data for research in medicine and health. Understanding of context is vitally important as methods developed in one area of statistics can be misleading when unthinkingly applied elsewhere.
The MSc in Epidemiology and Biostatistics has been developed to meet the growing need for the research community to possess excellence in biostatistical analysis, especially for the analysis of observational data.
You’ll learn a wide range of contemporary statistical methods and, most importantly, when and where they should be applied.
Graduates of this course have a wide range of career options, and are in demand in universities, government, national health services, non-government organisations and industry.
MSc Business Analytics and Decision Sciences
This programme gives you an insight into business analytics and explores how organisations can exploit the big data revolution. You’ll develop decision-oriented, quantitative analytical skills in a management context, and learn to sift intelligence from the growing volume and variety of data collected on many aspects of life.
Combining theoretical concepts with practical application, you’ll develop a unique mix of quantitative and behavioural skills relevant to data analyses, effective decision-making and management.More
Geographical Information Systems MSc
This programme focuses on scientific, technical and computational aspects of Geographical Information Systems (GIS) and Geographical Information Science (GIScience), with particular reference to the socioeconomic and environmental sciences. It provides highly qualified and motivated students sought by employers in the sector.
Core modules introduce GIS, a rapidly evolving area in business, health and planning settings, as well as in environmental applications. You will be introduced to GIS packages and database systems, useful for those wanting to undertake social and environmental science research and those wanting to understand the application of geotechnology as practitioners. You’ll study theories and concepts underpinning GIS and explore topics including spatial data models, data capture, spatial analysis and statistical and mathematical modelling. Optional modules allow you to focus on quantitative human geography, environmental applications and programming GIS.More