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Mapping Consumer Vulnerability

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The Consumer Data Research Centre’s Map of the Month for July 2018 is a map of Consumer Vulnerability, showing a geodemographic classification developed by LIDA Intern Michael Adcock. Some consumers are more vulnerable to marketing practices due to their personal traits such as age, health or household makeup. This vulnerability varies by product and industry....

A Year of Data Science in retrospect- Leeds Data Science Society

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As another academic year comes to a close, we take a look back at the events and activities of the last semester.  The 2nd semester kicked off with a careers event delivered by KPMG, to introduce members to the potential of a career in technology consulting. This was taken further later in March when KPMG...

Big data to redefine cardiovascular disease

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Cardiovascular disease remains the leading cause of death worldwide, and as part of my work in the cardiovascular epidemiology group we actively aim to address this global healthcare challenge through our research. Our research activities, based on large national healthcare data supported by advanced statistical methodology, have gained widespread media coverage in recent months. Professor...

Building simple smartphone apps workshop: Opinion from LIDA intern David Marshall

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I recently attended a 1-day course to learn how to build simple smartphone apps without coding, hosted by the Consumer Data Research Centre (CDRC) in the Leeds Institute for Data Analytics (LIDA). The training was delivered by Dr Chris Birchall of the Leeds University School of Media and Communication. I went into the course with no knowledge about the way apps...

Surgeon performance benefits from ‘warm-up’

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New research suggests that surgeons progressively ‘warm-up’ as they repeat a procedure on their operating list, the same way an athlete’s performance improves as a competition goes on. The authors of the study recommend that surgeons re-order their operating lists, beginning with simpler procedures and then increasing difficulty. They would also benefit from grouping similar...

Opinion: Big Data in Public Health LIDA Seminar

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The LIDA seminar, “Big Data in Public Health – future horizons, applications and ethical issues”(13th March), was one of the most well-attended and rigorously engaging we have been to at Leeds so far this year, and if the audience Q&A afterwards was any indication, it seems many others would agree. Dr Michelle Morris (University Academic Fellow in Health...

The CDRC causal inference summer school is back!

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Applications are now open for the much-anticipated Consumer Data Research Centre (CDRC)summer school Causal Inference with Observational Data: challenges and pitfalls (9th-13th July 2018). The school ran in 2017 to huge acclaim from participants, and returns this year with even more content and teaching as it is now a 5 day as opposed to 4 day school. Taking...

‘Tidying’ up Brexit and Trump

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2016 was an eventful year. The narrow votes in favour of Brexit in the UK and Trump in the US were a shock to many. You’ve probably heard commentators remark on the underlying causes for why people voted as they did. A familiar caricature is of blue collar disaffection (Leave and Trump) versus liberal, metropolitan...

ArcGIS and R- Uneasy Bedfellows?

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We’ve been seeing some interesting trends developing in researchers’ preferences for certain programming software over others. When it comes to spatial modelling, building maps and visualising data, ArcGIS has long been considered the front runner. Its intuitive ‘point and click’ interface means that you can build professional looking outputs from scratch without the need for...

LIDA research hits £45 million

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Author: Phil Waywell, LIDA Research and Innovation Development Manager In 2014, the University of Leeds was awarded £12 million to establish two national centres of excellence – the ESRC Consumer Data Research Centre (Leeds) and the MRC Medical Bioinformatics Centre. The two Centres united and, with a further £8 million capital investment from the University, LIDA was established. The LIDA research portfolio...