ESRC Consumer Data Research Centre
Consumer Data Research Centre
The £11m ESRC Consumer Data Research Centre is led by the University of Leeds and UCL, with partners at the Universities of Liverpool and Oxford.
The Consumer Data Research Centre (CDRC) creates, supplies and maintains data for a wide range of users. We work with private and public data suppliers to ensure efficient, effective and safe use of data in social science.
CDRC research projects provide fresh perspectives on the dynamics of everyday life, along with better understanding of issues of economic well-being and social interactions in cities.
The Centre is collaborating with key partners to establish a network of projects that have a positive impact on society.More
The CDRC is a trusted partner that offers secure data services, resources and expertise that can leverage value from the consumer data you hold and improve data analytics capability.
The Centre works with key partners in business, local authorities and academia to open up their data to our trusted researchers. Organisations include Zoopla, AO, Shopdirect, Callcredit, Heart Research UK etc.More
Training & Capacity Building
The CDRC is investing significant resources to develop data science capability for new skills amongst managers and entrepreneurs.
Offering a range of training and data analytics programmes for academic and non-academic researchers, ranging from introductory courses for postgraduate students through to advanced training for data scientists.
The Centre also hosts fellowship and internship programmes, which provide the opportunity for researchers to interrogate consumer data and produce impactful outputs, with support and collaboration from a team of experts in the field of data analytics.More
CDRC Research Examples
Big Data and Health
Health concerns such as obesity are a growing concern in the UK. Through the analysis of consumer data researchers are able to better understand how the environment in which we live influences our behaviours, which can lead to these health issues.
The Strategic Obesity Network brings together experts from all over the UK, and beyond, from a range of disciplines in academia, retail, local government and charities to explore and generate ideas to make best use of the wealth of data to inform positive change.
Ethical and Sustainable Consumption
A large proportion of the population claim that they are motivated to consume ethically, and it is estimated that the UK’s ethical market is now worth over £32 billion. However research shows that the numbers of consumers that consistently act on those ethical motives are much fewer.More
Big Data and Policing
Analysis of social media data allows us to identify and better understand crime hot spots. This research explores ways to identify which times and places have the largest concentrations of potential crime victims, and hence which hotspots pose the most significant problems. The aim is to help incident response and crime reduction organisations to focus their resource more effectively.