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CDRC welcomes 50 new MSc Students


CDRC Director, Professor Mark Birkin, recently welcomed 50 new students to the Consumer Data Research Centre.  The students, who visited the Centre for the first time, are studying on the new MSc Consumer Analytics and Marketing Strategy course. Taught by leading academics from the University of Leeds, the course explores a range of analytical techniques...

What do we know about the accuracy of secondary food environment data, and what do we still need to discover?


Emma Wilkins is a Researcher in Obesity, Nutrition, Data Analytics and Health Geography.  Based at Leeds Beckett University and the University of Leeds (Leeds Institute for Data Analytics) since February 2016, her research focuses on the use of ‘Big Data’ to understand how the built environment affects diet and obesity. Policymakers and researchers have recently...

Exploring weight status in Australia and the US


Dr Michelle Morris recently presented her work on ‘Exploring weight status in Australia and the US: a cross-sectional analysis using a commercial geodemographic classification’ at the Society for Social Medicine Conference in York. The aim of the study is to use a geodemographic classification – which combines demographic characteristics with a small area geographic unit –...

LIDA welcomes Taiwanese Delegation


The Leeds Institute for Data Analytics was showcased last week during a visit by the Multi-Discipline Management of Technology Program of Taiwan. The group’s visit to LIDA formed part of a trip to the UK to promote innovation, logical thinking and global perspectives.  The delegation of 25 officials, which included section chiefs from the Ministries...

AI can excel at medical diagnosis, but the harder task is to win hearts and minds first


Owen A Johnson, University of Leeds Scientists in Japan reportedly saved a woman’s life by applying artificial intelligence to help them diagnose a rare form of cancer. Faced with a 60-year-old woman whose cancer diagnosis was unresponsive to treatment, they supplied an AI system with huge amounts of clinical cancer case data, and it diagnosed...

How big data and The Sims are helping us to build the cities of the future


Alison Heppenstall, University of Leeds and Nick Malleson, University of Leeds By 2050, the United Nations predicts that around 66% of the world’s population will be living in urban areas. It is expected that the greatest expansion will take place in developing regions such as Africa and Asia. Cities in these parts will be challenged...

Jaywing announces new partnership with LIDA


Marketing and data science specialist, Jaywing, recently announced a new partnership with LIDA supporting the delivery the new MSc course in Consumer Analytics and Marketing Strategy.  The course, which launches in September 2016, will develop students’ practical application of data analysis in a commercial environment. Bringing together world-class researchers, the course, developed and delivered jointly by the University...

LIDA Internship Opportunities


The Leeds Institute for Data Analytics (LIDA) is offering 6 internships to help to drive research activity across each of LIDA’s constituent areas: medical bioinformatics, consumer data research and multidisciplinary data analytics. The LIDA internship programme provides an outstanding opportunity to develop skills that are in high demand, both nationally and globally, within a new,...

Research Fellow Opportunity


We are seeking a talented and highly motivated researcher to work on the Propensity to Cycle Tool (PCT) project, funded by the Department for Transport (DfT). This research has very high impact and provides a unique opportunity for you to see your work deployed on a national scale. The tool will ultimately be used to...



EMPOWER is about rewarding change. Funded by the European Commission’s Horizon2020 programme, the activities of the EMPOWER project started in May 2015 to gather fresh and existing evidence on the power of positive incentives and social innovation to reduce the use of conventionally fuelled vehicles (CFV). We are researching how positive incentives can encourage citizens...