Marketing and data science specialist, Jaywing, recently announced a new partnership with LIDA supporting the delivery the new MSc course in Consumer Analytics and Marketing Strategy. The course, which launches in September 2016, will develop students’ practical application of data analysis in a commercial environment. Bringing together world-class researchers, the course, developed and delivered jointly by the University...
The Leeds Institute for Data Analytics (LIDA) is offering 6 internships to help to drive research activity across each of LIDA’s constituent areas: medical bioinformatics, consumer data research and multidisciplinary data analytics. The LIDA internship programme provides an outstanding opportunity to develop skills that are in high demand, both nationally and globally, within a new,...
We are seeking a talented and highly motivated researcher to work on the Propensity to Cycle Tool (PCT) project, funded by the Department for Transport (DfT). This research has very high impact and provides a unique opportunity for you to see your work deployed on a national scale. The tool will ultimately be used to...
EMPOWER is about rewarding change. Funded by the European Commission’s Horizon2020 programme, the activities of the EMPOWER project started in May 2015 to gather fresh and existing evidence on the power of positive incentives and social innovation to reduce the use of conventionally fuelled vehicles (CFV). We are researching how positive incentives can encourage citizens...
A new study has found that thousands of deaths could have been avoided if heart attack aftercare guidelines outlining when to give treatment were followed. A team of researchers from the University of Leeds, funded by the British Heart Foundation, used data from the UK National Heart Attack Register. They analysed the 389,057 cases of...
Michelle Morris Director of the ESRC Strategic Network for Obesity Overweight and Obesity are a huge problem worldwide. The cost to the UK NHS is £5.1 billion annually with £11.5 billion annual cost to wider society. This does not account for the significantly reduced health related quality of life for overweight or obese individuals. Overweight...
Do only affluent consumers buy green-labelled products? By Professor William Young, Chris Brown (Asda) & Andy Peloe (Callcredit) Combining sales and demographic data can provide better insight into consumer behaviour. The current evidence on consumer buying behaviour and sustainability issues relies on attitudinal, self-reported or national sales data. This is often not close enough to...
Matthew Whittle, University of Leeds; Alison Heppenstall, University of Leeds, and Nik Lomax, University of Leeds Competitors in the second Tour de Yorkshire cycling event have begun their three-day route through many of the region’s towns and cities, racing toward the finish line in Scarborough. This event has largely been developed off the back of the...
LIDA Director Professor Mark Birkin appears in this documentary which celebrates the vibrant tech scene in the city of Leeds. The documentary premiered at the recent Leeds Digital Festival and features contributions Sky, Plusnet, Sky Bet, HSCIC, LEP, Leeds Dock and Leeds City Council. The City Talking: Tech in Leeds from Hebe Works on Vimeo.
Working with external partners is a huge part of LIDA and one notable example is our strategic partnership with Leeds City Council. Policy and Intelligence teams from across the Council have been working with LIDA since we launched in July 2015. The Council intelligence functions have a permanent base at LIDA enabling them to work...